We check everything that can be found out online
Your customer cannot see inside your analytics either. They see the website, the search result, the map, the reviews and the last post from two years ago. That is exactly what we check, evidence, and put in the order that pays off first.
from3,900CZK excl. VAT
44 % less than the audit with meetings
Fixed price, fixed scope
An online marketing audit is a paid assessment of everything that can be found out about a company from public sources and from materials the company uploads itself. It covers twelve areas, gives every finding its evidence, degree of proof, impact and a concrete step, and it runs without a single meeting.
The outside view is not a compromise, it is the right vantage point
An audit with meetings asks you. An online audit looks at what a customer sees before deciding. Those are two different things and the second one decides about money.
We see what the customer sees
Nobody asks how you meant it before they buy. They look at the website, the map, the reviews and at when you last posted anything. An audit from outside measures that exact path.
Evidence with every finding
A link, a screenshot or a measured value with a date. Where there is no evidence we claim nothing, and every finding carries its degree of proof. You can open each one and check it yourself.
It does not hold you up
No qualifying call, no questionnaire with twenty-three questions, no handover meeting. For Essentials we only need your web address, for Full about twenty minutes of uploading.
Cheaper because meetings are not paid for
It is not less work. The price simply does not carry travel, diaries and three hours of calls that were mostly spent explaining what is visible on the website anyway.
Twelve areas that carry evidence from the outside
This is not the twenty areas of the big audit cut in half. It is the list of things where it can be shown how they stand, without us taking your word for it or you taking ours.
Website technically
Speed on mobile, accessibility, and the errors a browser notices before a person does.
Measured in PageSpeed Insights, you can open the run
Website commercially
What the page promises, to whom, and what a person is meant to do. How many steps to send an enquiry.
A step by step walk-through with screenshots
Search
What your result looks like, what you are found for, and what competitors hold on the same terms.
Screenshots of results and a list of queries
Assistant answers
What language models have to draw on about you, and whether they mention you in a common question.
The answers themselves, with dates
Maps and business profile
Completeness, categories, photos, opening hours, answers to questions.
A link to the profile and what it is missing
Reviews
How many, how old, what they say and whether anybody replies to them.
Counts and dates, compared with competitors
Social
Where the profiles are, when anything last appeared and whether it has an audience.
The date of the last post
Advertising
What is visible about you in public ad libraries, and what competitors are running in them.
A link into the ad library
SPF, DKIM and DMARC. Without them your quotes land in spam and nobody tells you.
The DNS records listed
Measurement
What the site measures, whether it can be trusted, and whether it shows what actually sold.
The tracking codes we found
Identity
Logo, icon, link preview when shared, consistency across the places people meet you.
Screenshots side by side
Competitors
The same axes for one or three competitors. Not an impression, the same numbers side by side.
A table on identical methodology
What to send us when you want the calculations too
This applies to the Full scope only. For Essentials we need nothing but the web address and the names of competitors.
- Advertising spend over the last twelve months, a monthly summary is enough
- An export or a screenshot from your analytics
- An export or a screenshot from Search Console
- How many contacts you hold and how the last campaigns performed
- A price list, or at least a price range
- How many enquiries arrive monthly and how many of them close
- Who does the marketing today and how much time they give it, a few sentences will do
None of it is mandatory. Without a document the finding keeps the degree of proof “question” and you see that in the report. That is more honest than an audit that never gets delivered because one export was missing.
Materials sit outside the public part of the site, only your link serves them, and we delete them on request once the audit is closed.
Everything at one address, not in an email attachment
Right after ordering you get a link to a page that belongs to your audit alone. No account to create, nothing to remember.
You upload the materials
The list is ready and each item says what it is for. Whatever you do not have, you mark as unavailable and move on.
You see where it stands
The page says what is happening, what waits on us and what waits on you. No more asking whether anything is moving.
The result lands there
At the same address you already know: findings with evidence, the order of steps, and a PDF to download for whoever has to approve it.
What one finding looks like
The difference between an audit that gets read and an audit that ends in a drawer cannot be described. It can only be shown side by side.
What you get elsewhere
You are not active enough on social media.
What you get from us
- Area
- Social
- State
- The last Facebook post is from 14 March 2025, seventeen months old. The profile has 1,240 followers who today see a closed door.
- Evidence
- A link to the profile, screenshot taken on 6 August 2026.
- Degree of proof
- Seen
- Impact
- Two of your three competitors post at least twice a month. Anyone comparing you sees a dead profile on your side and a living company on theirs.
- What to do
- Either revive the profile with a plan for the quarter, or close it deliberately and remove the link from the website. Leaving it as it is is the worst of the three.
- Effort
- Low to close, medium to revive: two hours a month and somebody who owns it.
A finding without evidence is an opinion and a finding without a concrete step is a complaint. That is why every finding in the report carries both.
Four degrees of proof
The same four we use in the analyses we send companies unprompted. Anyone reading both documents must not run into a different language.
Measured
A value from a measurement. The finding shows what measured it and when, and you can repeat the run.
Seen
We saw it with our own eyes. The finding carries a link or a screenshot with a date.
Inferred
It follows from the evidence but it is a judgement. The text therefore always carries the condition it holds under.
Question
Without a document it cannot be said. A question remains, not a guess. The more materials you send, the fewer questions there are.
An inference about somebody else's account we cannot see into is a claim. That is why an inference is recognisable at a glance and is never passed off as a measured value.
Two scopes, a fixed price
There is one difference and it fits in a sentence: Full reads your numbers too. All twelve areas are covered in both.
Essentials
All twelve areas from the outside. We need nothing from you but your web address.
3,900CZK excl. VAT44 % less
- Who it is for
- A company that wants to know how it looks from outside without digging anything up
- 12
- areas covered
- 1
- competitors compared
- 12 to 18
- pages of the report
- 5
- working days
- we need nothing from you
- no call, and that is deliberate
Full
Most common choiceThe same plus your numbers. Where a question mark would remain, there is a calculation.
8,900CZK excl. VAT41 % less
- Who it is for
- A company already spending on marketing that wants to know what it gets for it
- 12
- areas covered
- 3
- competitors compared
- 25 to 35
- pages of the report
- 8
- working days
- 7
- materials requested
- 45
- minutes on the call about the result
If you follow up with marketing leadership within two months of delivery, the whole price of the audit comes off the first two months. Nobody pays twice for the same thing.
If we do not find five things, we do not invoice
A finding means something you can act on, not a line added to reach a count. If there are fewer than five, you get the document and no invoice. The risk of this order sits entirely with us, which is right: we know what we usually find at companies, you do not.
Which one to take when
The online audit is neither better nor worse. It is a different tool and it fits a different moment.
| Online audit | Audit with meetings | |
|---|---|---|
| Meetings | none | qualifying call, kickoff call, handover |
| Your numbers | only what you upload | read access to the accounts |
| Areas | twelve verifiable from outside | up to twenty including processes and people |
| Your time | under twenty minutes | three hours plus a questionnaire |
| Delivery | five to eight working days | seven to fifteen |
| Right when | you want to know how you look and decide what next | marketing already runs and budget, people and processes are on the table |
| Price from | 3,900 CZK excl. VAT | 7,000 CZK excl. VAT |
If the online audit shows you need the big one, its price comes off. Nobody pays twice for the same thing.
Audit with meetingsHow it goes
The order
You send the web address and what bothers you. We send back the scope and the price. A call only if you want one.
Your page
You get a link. For Essentials you confirm the address and competitors on it, for Full you upload the materials.
The work
We measure, collect and walk through it by eye. For Full the clock starts when the materials arrive, not at the order.
Delivery
The result appears at the same address. Findings with evidence, the order of steps, a PDF to download. An email arrives.
What next
Nothing, if you do not want to. The document is written so that you can follow it without us.
The only part of the whole process that costs you time is uploading the materials. With Essentials not even that.
What an online audit will not tell you
Written down up front, because an audit that promises everything promises nothing.
- What the customers who did not buy think. That takes research, not an audit.
- Numbers from your systems that you do not give us. Those stay a question.
- Who does what at your company and where the work stalls. That is only visible from inside.
- Whether your product is good. What gets assessed is how it is seen, not what it is.
- A legal opinion. We flag the risks, a lawyer gives the opinion.
If the audit shows you need something else entirely, we will say so. It has happened and it will happen again.
What people ask most
- What is an online marketing audit?
- A paid assessment of everything that can be found out about a company from public sources and from materials the company uploads itself. It covers twelve areas: the website technically and commercially, search, assistant answers, maps, reviews, social, advertising, email, measurement, identity and competitors. Every finding carries evidence, a degree of proof, an impact and a concrete step.
- How much does an online marketing audit cost?
- Essentials 3,900 CZK, Full 8,900 CZK, both excluding VAT. The price is fixed rather than a starting point, because the scope is fixed up front. The audit with meetings starts at 7,000 CZK.
- Does it really run without a single meeting?
- Yes. For Essentials we need nothing but your web address and the name of one competitor. Full offers a forty-five minute call over the finished result, and even that can be declined without losing anything.
- How long does it take?
- Essentials five working days from the order, Full eight working days from the moment the materials arrive. The clock on Full deliberately does not start at the order: you would be paying for the time spent waiting on you.
- We have no analytics or Search Console. Is it worth it?
- It is, and missing measurement is itself a finding, usually one of the most important. Without numbers nothing can be calculated though, so some findings will stay at the degree of proof “question”. In that case take Essentials.
- How is it different from the usual audit?
- In the range of what can be verified. The audit with meetings adds calls, a questionnaire and reading your internal numbers and processes, none of which can be done online. If the online audit shows you need the big one, its price comes off.
- Who does the audit?
- Martina Slovakova does the marketing part, Vit Hofman the measurement and the technical part. We sign the document by name and every finding carries evidence, so you can check us too.
- What if you find nothing?
- If the audit does not carry at least five findings you can act on, you get the document and no invoice.
- Where do the materials go?
- To a page you get by link right after ordering. No account, no password. The files sit outside the public part of the site, only your link serves them, and we delete them on request once the audit is closed.
- Do we have to order anything afterwards?
- No. Each step says whether you can do it yourselves or it is better handed over, and to whom is up to you. If you order marketing leadership within two months, the price of the audit comes off the first two months.
Order the online audit
Send us the web address and what bothers you most about the marketing. We reply within 24 hours with the scope, the price and a link to your page.