Custom websites, marketing and photography
We build custom websites and applications, run the marketing that brings people to them and shoot what is on them. Code is the last step, not the first: we need to know how the company makes money, who your customer is and what they read at a competitor ten minutes before reaching you. Only then does the structure follow, and only then do we build, shoot, launch and keep looking after it.
Websites and applications
From structure and design through to deployment and hosting. No templates, no third-party plugins, and speed as a condition rather than an extra.
How it worksMarketing
Martina decides who the offer is for, what sets you apart and where attention is worth paying for. The entry step is a fixed-price audit, not a long contract.
How the leadership worksPhotography
Production, products, interiors and people. The one thing on a website a competitor cannot copy, because they have nowhere to take it from.
What we photograph
The whole road, not just the code
A site drawn without knowing the company looks good and sells nothing. All of this is therefore part of the work, even though quotes rarely mention it.
- 01
Understanding the company, its customers and its rivals
Before I design anything I ask about operations, about who buys from you and why, and I go through three to five competitors the customer compares you with. The site is then built against what that customer read ten minutes earlier, not against a blank page.
- An opening call about what the site should really solve
- Who your customers are, how they decide and what holds them back
- A competitor review: what they promise, where they are slow, what they leave unsaid
- A review of the current site and where it loses visitors
- Structure and content based on how people decide, not on a template
- Where the site grows in a year and in three, so it need not be rebuilt
- 02
Design and content
Look and words are made together. Design without content is filler.
- A custom design, never a bought template
- Light and dark mode when you want it
- A logo design or a refresh of the existing one
- Help with the texts and how they lead to action
- Icons, graphics and simple illustrations
- 03
Photography
Optional serviceBad photographs ruin even the best site. If you have none of your own, I photograph the workplace, products and people myself, in the same spirit as the site. Photography is charged separately by scope.
- Photographing products, workplaces, interiors and people
- Editing and preparing images specifically for the web
- Using your existing photos when they are good enough
- A shoot by my team when a date does not work for me
- 04
Build and launch
The site grows at an address you can open any time. No big reveal at the end.
- Custom code with no third party plugins
- Progress you can review as it happens
- Deployment, domain, certificate and email
- Redirects from old addresses so no link is lost
- Checks on speed, accessibility and mobile rendering
- 05
After launch
Handover is not the end. The site keeps running and I stay reachable.
- Training and a video recorded on your own site
- A month of small adjustments included
- Hosting, backups and monitoring if you want them
- New features as the company grows
- The full source code handed over whenever you ask, with no licence fees for running it
Six areas where the site does the work
A website is more than a business card. These are the places where it saves work or brings customers in.
- 01
Marketing and lead capture
Brings customers in and builds a list
- Email marketing and automation
- Content in exchange for an email
- Bars and popups
- 02
Being found
Search engines and AI assistants
- Ready for AI search
- Structured data
- Local search and maps
- 03
Features for visitors
Turns a leaflet into a tool
- Content search with suggestions
- Calculator or configurator
- Booking a slot
- 04
Content and admin
So anyone on your team can run it
- A custom admin
- An editor that looks like the result
- An assistant in the admin
- 05
Integrations and client area
The site talks to what you already use
- Connecting CRM, stock and invoicing
- Client and partner area
- Generating quotations as PDF
- 06
Speed, security and the basics
The base, with no compromises
- PageSpeed above 90, guaranteed
- Zero third party scripts, so no consent banner
- Pre rendered pages
Included in every project
- A structure based on what the company actually does
- Speed as a requirement, not as an upsell
- Works on a phone and on a large screen
- Groundwork for Google and for AI search
- Accessibility to WCAG AA
- An admin you can use yourself
- Training and a video recorded on your own site
- One month of free adjustments after launch
- The code, the data and the domain are yours. No licence fees and no lock-in to one supplier
- A guaranteed PageSpeed score above 90 on mobile and desktop
Charged separately
- Copywriting, unless you supply the texts
- Photography, if you have none of your own
- Server hosting and maintenance, if you want me to handle it
- Anything beyond the agreed scope
Two services that stand on their own
Both can be ordered without a website from us, and neither is included in the price of one. Neither is a condition for the site to work; they are the reasons somebody arrives at it and stays.
Not sure what you need?
Tell us what you are dealing with and we will say what makes sense and what does not. Even if it means a single page is enough.
Why you will not get WordPress from us
WordPress is fine for a personal blog. For a company website it is usually a weight around your ankle that you pay for in speed, security and frustration.
Dozens of plugins written by strangers
Every plugin is somebody else's code with its own bugs. They are the most common target of attacks and one neglected plugin is enough to lose the site.
With me
I write only what the site needs. No foreign code that somebody stops maintaining.
Slow loading and needless weight
A theme loads scripts for features you will never use. Google rates the site lower and some visitors leave before it appears.
With me
Pages are served ready made, with no third party scripts. You can see the difference in the measurement above.
An admin like an aircraft cockpit
Hundreds of menus nobody understands. Changing one photo ends with a support call, or a broken page.
With me
You get a custom admin with a handful of fields. Swapping a text or a photo takes ten seconds and nothing there can break.
Endless updates
Skip updates for a year and the site is full of holes. Run them and the layout occasionally falls apart.
With me
The site does not rest on dozens of plugins by strangers, so there is nothing to break every month. I watch the core security patches and apply them myself.
A website is not a gallery, it is an employee
You can have the prettiest page in the world, but if a visitor cannot tell within five seconds what you do and why you, they leave. We build every site around a single goal: bring enquiries, sell a service, or take work off the office desk. The structure, the texts and what is deliberately missing all follow from that.
Stuck with a WordPress site you have had enough of?
I want rid of it
AI that does actual work, not a bubble in the corner
A chatbot in the corner tends to put people off. Gartner found in 2026 that customers reach for ChatGPT roughly three times more often than for a company chatbot, and company chatbot usage has not moved statistically since 2022. So I use AI where it saves you work or helps a customer decide.
What it does for you
- Fixes spelling and style right in the admin before you publish
- Suggests article topics based on what people in your field search for
- Writes search engine descriptions from the text you just saved
- Translates a page into the second language and leaves you only the review
What it does for your customers
- Walks them through choosing a product or a variant instead of a long form
- Turns an enquiry straight into a rough estimate of scope and price
- Answers a product question from your own materials
Everything runs on your data and only where it makes sense. If AI would add nothing, I leave it out. Source of the figure above: Gartner survey, 2026, sample of 3,566 customers.
Want artificial intelligence to help you run the site?
Let us talk it throughReady for Google and for AI search
Customers no longer search only on Google. They ask ChatGPT, Perplexity or the assistant in their phone. A site has to be readable for both.
Search engines
Structure, headings and descriptions prepared so a search engine understands what you offer and to whom. Local search included, for customers looking for a service nearby.
AI search
Language models read structure, not looks. Clean code, structured data and a summary file for AI mean that when somebody asks about your service, the model can find you and recommend you.
Speed as part of ranking
Google counts speed among its ranking factors, and a slow site loses visitors before it even appears. That is why speed is part of the design, not an afterthought.