01Industries

Every industry loses on its website differently

We measured company websites across industries with the same instrument. They differ in more than numbers: they differ in who reads the site and where the enquiry gets lost. Pick an industry and see what the data says.

Manufacturing and industry

The buyer who found you is not looking for your company story since 1992. They are looking for whether you can make their part, in what batch, from what material and by when. If that is not on the site, they write to the supplier where they found it.

95sites measured in the industry

Retail and e-commerce

In manufacturing a slow site means a lost enquiry you never hear about. In retail it means an abandoned basket you can see in the numbers. It is the only industry where speed converts to revenue directly.

68sites measured in the industry

Business services

A product can be handled, a service cannot. The decision rests on whether they believe you, and the website is the first place that trust is won or lost. Most of the sites we measured carry no evidence of work delivered.

66sites measured in the industry

Construction

Construction sites have plenty of photos. What they lack is what turns a photo into evidence: what was built, for whom, how long it took and what was difficult about it. That is exactly what a client choosing a contractor is looking for.

32sites measured in the industry

Put your hands on what we build

These are not screenshots. Every one of these runs right here on our own page and you can try it, including the admin where you rewrite the text yourself.

A custom admin

Fields designed for your content, not a universal system with forty settings nobody understands. Nothing can break.

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Guided enquiry

A form split into steps that walks the visitor through the brief. Instead of three sentences you get something you can price.

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Content search with suggestions

Search runs in the browser, so results appear as you type. Exactly like the one you are using on this page.

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Data table with sorting and grouping

A price list, technical parameters or stock in a table the visitor sorts and groups their own way. On a phone it becomes cards instead of sideways scrolling.

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Gallery with a viewer

Photos of your operation, work or products in a gallery you can drive by touch or keyboard, quick even on a phone.

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Calculator or configurator

The customer works out an estimate or configures a service, and the enquiry that reaches you is already specific.

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