01Websites and marketing

A site that brings customers in. Not one that talks about the company

Most company websites are an expensive business card. We build the kind people find, understand within five seconds, and send an enquiry from in two clicks.

  • manufacturing
  • facility management
  • e-shops
  • sole traders
Vit Hofman seated on a chair, wearing a navy shirt and beige trousers
to reply to your enquiry
1 day
years in operations and marketing
15 + 11
price agreed up front
fixed
Who does the work

There are two of us and both of us work on it. No agency, no chain of subcontractors, no junior learning on your project.

  • Vít Hofman

    Websites, applications and measurement

    Fifteen years walking factory floors as a safety technician. He builds the site so it can be measured and steered, and keeps it running.

    Full profile
  • Martina Slováková

    Head of marketing

    Eleven years in performance marketing, a team of eight. She says what people will search for and what the site has to do, before it gets built.

    Full profile
Our own operation

We have two client references so far and we are not going to pretend otherwise. These are numbers from what we built ourselves and what has been running for years.

years our workplace safety shop has been running
10
orders have gone through it
10,000 and more
applications of our own in live operation
5
markets where we ran marketing
4
01

One page website

A single page that says what you do and how to reach you.

from15,000CZK

  • One page with clear sections
  • Contact form with email notification
  • Works on a phone and on a large screen
See details
02Most chosen

Company website

A page for each service, so customers find you for what they search.

from30,000CZK

  • Multi page site with a page for each service
  • A custom admin: swap a text or a photo in ten seconds and nothing can break
  • Traffic measurement with no consent banner
See details
03

Website with custom features

A website that does work for you instead of just describing the company.

from50,000CZK

  • Everything in the company website
  • Quote generator or a calculator
  • Fault and suggestion reporting from a phone
See details
04

Applications and online shops

A complete custom system including database, roles and operation.

On request

  • Architecture and data model design
  • Web and mobile application
  • User roles and permissions
See details

You do not need a factory floor. A sole trader, an association or a single page for a new project gets the same quality. There is simply less of it and it costs less.

For the first projects around Zlín the price drops by 20 % in exchange for a reference with measurements before launch and after three months.

Full pricing and what is included

Prices exclude VAT and 21 % is added. If you order as a consumer, the price including tax is always stated in the quotation.

01

Fifteen years walking shop floors, not an agency

Vit

As a safety officer I saw hundreds of companies from the inside and I know why people work around a system installed without asking them. We build websites the same way: nothing extra.

02

Eleven years in performance marketing

Martina

I led a team of eight and ran campaigns across four markets. I know what winning a customer costs and what happens when you send a site the wrong people.

03

We run our own software, not portfolio pieces

Five applications in live operation: an injury log, a visitor log, a community site, a shop and online courses. Payments run through them and a three in the morning outage is ours to fix.

04

We build what a typical agency turns down

Quote generators. Fault reporting from a phone. Navigation around large premises. Client portals. Integration with the system you use. We build it ourselves, with no subcontractor.

And you will not get WordPress from us. A theme loads scripts for features you will never use, and every plugin is somebody else's code that can be used to take the site over.

How we build it
On us
  • That people find you. Structure, speed and the technical base for Google, Seznam and AI search engines.
  • That the site does you credit. A look that matches the company you are, and works as well on a phone as on a large screen.
  • That a visitor understands within five seconds what you do. And above all why you, rather than the next result in the list.
  • That they find what they came for. Prices, references, contact, opening hours. No dead ends.
  • That the enquiry really sends and really reaches you. Form, phone and map tested on real devices.
On you
  • Explaining to us at the start how your company works. Half an hour of talking saves three months of fixes.
  • Not letting the site sit still after launch. One article a month or an added reference does more for search than any technical trick.
An honest note

How many enquiries the site brings is not up to us.

It is up to your field, your competition, your prices and above all whether the site lives after launch or sits unchanged for a year. Our job is to give it the highest possible potential: speed, clarity, findability. From there it is what you do with it.

  1. 01

    A call with no strings

    You tell us what you are dealing with. We ask about operations, customers and what slows you down. Half an hour and it costs you nothing.

  2. 02

    Proposal and a fixed price

    You get a proposed structure, scope and deadline with a final price. If it fits, we continue. If not, no hard feelings.

  3. 03

    Building, visible as it happens

    The site grows at an address you can open at any time. You comment as we go, there is no big reveal at the end.

  4. 04

    Launch and handover

    Deployment, speed measurement, training on the admin. The site and its data stay yours, you are not locked in anywhere.

  5. 05

    Running it and growing it

    Hosting, domain, backups and security patches in one monthly fee. A month of small changes after launch is included.

The monthly fee for running the site starts at 400 CZK excluding VAT. Content, photography and further work as you need them. Nothing is compulsory and nobody will ask you for a two year contract.

Everything we do after launch
Server response
measuring
Weight of the page
measuring
Files downloaded
measuring
Third party scripts
measuring
What these numbers mean

Measured directly in your browser, nothing is sent anywhere. The average page on the web weighs around 2.5 MB today, roughly eight times more. Zero third party scripts means no tracking, no cookies, and therefore no consent banner.

Google marks anything from 90 points up as green, and no visitor can tell 96 from 100. A site below 90 deserves attention, below 80 the speed puts people off, and below 75 the company measurably loses enquiries.

Verify with Google
Test on your own site

Got a website? Measure it

You do not have to believe a word we write here. Enter your site's address and in a few seconds you will see how it scores in Google's own measurement.

What it is made of

Positioning and audiences

Who you sell to and why they should pick you. One sentence you can write a website, an advert and a phone answer from. When it is missing, everyone makes up their own.

The offer and the price

What is being sold, in which variants and what makes that price defensible. The customer will compare it with the competition anyway, so let them see the difference too.

Brand and how the company comes across

Logo, colours, typeface, photography and tone of voice. So the site, the emails, the quote, the invoice and the van all look like one company, not five suppliers.

Findability

So you are found by someone searching for a solution, not for your company. These days not only on Google: for some customers the first step is asking ChatGPT or the assistant in their phone.

Content with something to say

Who writes what, when it goes out and where. A plan survives until the first busy week unless somebody watches it, and that is exactly where it falls apart.

A contact database of your own

People you can write to without paying for reach. The one channel that neither somebody else's algorithm nor a price rise in advertising can take away from you.

Advertising with a brief

Without a brief an agency optimises for clicks, because it was given nothing better. With one it optimises for closed deals. That difference is the whole budget.

Measurement you can trust

So the numbers match what was sold, not how many people showed up. Most company setups cannot do this and get used for decisions anyway.

The customer after the order

Someone who comes back on their own costs a fraction of a new one. Referrals, references and repeat orders are work, not luck.

It is led by Martina Slovakova: eleven years in performance marketing, a team of eight, campaigns across four markets. Vit builds the site underneath it, so a change to a page or to the measurement is done the same day instead of waiting on an outside supplier.

A service of its own, not a condition. A site from us works without it.

08Once a month

What is changing in websites and marketing, and what actually works

At most one email a month. Findings from practice, numbers we measured ourselves, and the things that did not work.

  • At most one email a month
  • One click to unsubscribe
  • We never pass the address on or sell it

Notes from the field

Once you confirm, we send the ten things you can check on your own site in an hour.

What do you do

Pick one. It decides what we send you and what we spare you.

09Contact

Tell us what you need to solve

We reply within one working day. The first consultation is free and commits you to nothing. Write even if you are not sure what you want yet.