Two professionals. One direct answer
A website without marketing is a car without an engine. Marketing on a bad website is money burnt on fuel. So we do it together, and the people you talk to are the same ones who then write the code and run the campaigns.
We are two independent specialists: Vit builds custom websites and applications, Martina leads marketing. We are not an agency and not a network of subcontractors. Clients deal with both of us directly and the work is not passed on to anyone else.
From a group of friends via Malta to working together
Two different fields, one shared language. And a month in Malta where it took shape.
We have known each other for years through a shared group of friends. We only got to know each other properly on a month-long language course in Malta. While everyone else was working out which beach to head for after class, the two of us spent hours at the table on how companies work from the inside, why most company websites do not sell, and where marketing money goes on things nobody measures.
Vit brought the view of someone who spent fifteen years walking around production floors while writing custom software on the side. Martina brought eleven years of running performance marketing, most recently as head of digital advertising with a team of eight.
Since then we have gone to each other for a second opinion. Martina argues with the marketing part of our proposals, Vit deals with the technical limits of websites and measurement. After years of that back and forth, the obvious decision followed: stop doing the two things separately and offer them as one.
Why this pairing works better than two separate suppliers
The usual situation looks like this: one company builds the website, another does the marketing, and when enquiries do not come, each points at the other.
A developer who understands marketing
Vit does not build sites so that they are technically clean. He builds them so that campaigns work on them: they load fast, they measure the right things, and there is somewhere to send the traffic.
A marketer with the technology at hand
Martina does not wait a month for an external coder to adjust a form or set up server-side measurement. It gets solved in hours, not in the next sprint.
One responsibility instead of two excuses
When enquiries do not come, there is nobody to blame. The site and the marketing are both ours, so we look for the cause, not the culprit.
What we are not
There are two extremes on the market and both cost clients money. We are neither.
We are not an agency
You are not paying for offices, sales reps or account managers who only pass the work along. When you call, you talk to the people who really code your site and really run your advertising.
We are not juniors
We do not hand work to interns, because there are none. Fifteen years on shop floors and eleven years in performance marketing are the years actually behind the work.
We do not write reports for the sake of reports
We do not hide behind reach, likes or corporate jargon. We deal only with what brings a company customers or saves it time, and what can be measured.
We are not for everything
We do not make film-grade video, print advertising or brands built from scratch. When you need them, we write the brief and find someone who does nothing else. Without adding a margin to their price.
Two people, one goal
Who we work well with, and who we do not
A good fit
- The company works and earns, it just does not show from outside
- You want a fully professional answer, not the cheapest option
- Manufacturing, engineering, construction, services for companies
- The person we talk to is the person who decides
- You care about what gets measured, not what gets guessed
Not a fit
- You are looking for a five-thousand website or a template with your logo on it
- You expect results within a month
- You want social media managed for the likes
- You want us to maintain a website somebody else built
- The decision will be made by someone who will not be in the room
Thirty minutes online
No deck and no pitch. You say what you are dealing with and you leave with an opinion on what to do before anything else.
We reply within 24 hours on working days.