Martina Slováková
Head of marketingEleven years in performance marketing, from running campaigns across four markets to leading a digital advertising team of eight. Here she leads marketing and sets what the site has to do and measure; Vit then builds it.
Profile on LinkedInThe path so far
Career history, not a list of references. Those companies are her former employers, not my clients and not my partners.
- 2021 to 2026
Head of digital advertising, previously head of PPC
Notino
A team of eight working daily on Google Ads, Microsoft Bing and measurement. From leading specialists to setting how budget decisions get made at all.
- 2021
PPC specialist
Bauhaus CZ and SK
Strategy and delivery for two markets, plus buying space from media houses. Brand alongside performance, in other words.
- 2020
Head of online marketing
OKAY
Marketing as a whole rather than one channel: strategy, campaign development, email scenarios and dealings with partners such as Heureka, Seznam and Google.
- 2016 to 2020
Senior PPC specialist, previously PPC specialist
Notino
Campaigns for the Czech, Slovak, Polish and Portuguese markets, and the move of the brand from Parfums to Notino with everything that meant for large accounts.
- 2015 to 2016
PPC specialist
ONIO
Took campaigns over from an agency and ran them for several e-shops. Before that Seznam.cz, where she started with advertising.
Numbers that can be checked
- 11 years
- in performance marketing
- 8 people
- in the team she led
- 4 markets
- CZ, SK, PL, PT
- 2019
- spoke at Marketing Festival
Figures on revenue and growth are deliberately absent. They would be claims about companies that are her former employers, not about her work for you.
What she does and does not do
Does
- Strategy and messaging you can write copy from
- Paid advertising in search and shopping channels
- Measurement and reading data, including whether it measures the truth at all
- Briefing and checking suppliers
- The content plan and seeing it through
Does not
- Graphics and video, there are people who do that better
- Day-to-day posting on social media
- Print and outdoor advertising
- PR and crisis communication
Want to ask her directly
Thirty minutes online, no deck. You say what runs today and you leave with an opinion on what to do before anything else.